What is Social Media Marketing?
It's intelligent marketing: using social media to to generate exposure, and therefore opportunities, and ultimately sales. It is also a means of keeping in touch with your existing customers, looking after them, listening to them, informing them.
Social media marketing exploits highly accessible and scaleable online publishing techniques. Platforms include blogs and social networking sites such as Facebook, Twitter and Linked-In.
- 60% of consumers in Europe now use social media on a regular basis. But you may be surprised to know that 64% of companies in the UK have experimented with social media.
Traditional marketing vs. social media marketing – What's the difference?
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Traditional Marketing |
Social Media Marketing |
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High-pressure selling - flogging your wares |
Creating mutual trust in a social media community within your market |
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One way advertising - no interaction |
Listen, talk and interact |
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Telling the customer what's good for them |
Working together, building a relationship |
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Pushing your product or service |
Engaging and interacting with your customers |
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Rigid advertising – pay all the way |
Word of mouth social marketing - viral |
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Control |
Allow |
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Chase “Leads” |
Nurture relationships |
Why should you use Social Media Marketing?
We can spout facts and figures, but have you noticed how corporates now all promote their facebook pages? Social media marketing is already here. It’s the future. People are talking about you, your products, and your business on social media sites, whether you like it or not. Social media communities provide an enormous platform for interaction. To be successful it is now imperative that your business engages with that already occurring conversation.
Let newtricks.co work with you, review your current marketing and build your on-line social engagement strategy.
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