relationships - plural of re·la·tion·ship (Noun)
If you think about it, Social Media is a business's dream; now clients have a way to interact with your business outside of actually physical visiting you. Through the correct use of Social Media; both current and new customers are more likely to become engaged with your business and so develop a greater brand loyalty with you if you use it.
Social media provides the unique opportunity for companies, large or small to more directly and simply target clients. That said, the moment a company begins to neglect its clients is the moment it begins developing a negative reputation. The arrangement is a relationship and with all relationships it needs to be worked on in order to remain a successful one.
Companys like yours can and should continue the relationship with its clients by interacting with them through the correct use of Social Media. Many of your clients are active in a Social Media and so through their social relationships are more likely to spread the word to others when they receive outstanding service or a great deal – making them a key player in your word of mouth advertising! Put that way; it sounds ludicrous to imagine that a company would not take advantage of such an effective method of customer service! And yet, there are still some companys who remain stuck in the past, basing their investment decisions on the bottom line or immediate return rather than long-term effects.
What does that bank advert say? “For the journey” As with anything in life, a rushed job might look OK for a little while, but the cracks will soon show if it wasn’t done right in the first place. The same can be said for relationships and, yes, for your company’s Social Media output! Are you just playing at Social Media or are you in it for the long haul? You know who to call, don’t y