Should every SME owner be expected to either know all about it, employ someone to do it or just stick their heads in the ‘Social Media’ sand until it all blows away?
It’s not going to all blow away by the way. Has your company had a dabble with social media? Have you tried it and failed to understand what all the fuss is about? If you said yes, then, are you sure you’ve done it correctly? Let me ask you this: Has your company ever outsourced any function of its being? If you were to say no, I’d be shocked! So why not outsource your Social Media content? In these troubled times, have you the time? If you don’t know what you are doing, that precious time is time wasted, like say a receptionist who answers the phone, if they are doing the odd ‘Tweet’ on your behalf. Is that time well spent?
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